RYAN PANNONE MULTI-PLATFORM SOCIAL MEDIA CAMPAIGN
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To announce Ryan Pannone as the 18th head coach in Arkansas State men’s basketball history, a coordinated multi-platform social media campaign was launched.
Directed the visual creative elements (graphic design and video production) and oversaw the full rollout strategy across Twitter, Instagram, and Facebook.
The campaign’s goal was to generate immediate excitement, maximize program visibility, and foster strong fan engagement around the next chapter in Red Wolves Basketball
Across Twitter, Instagram, and Facebook, the campaign amassed over 219,000 Twitter impressions, over 137,000 Instagram views, and over 202,000 Facebook video views, indicating massive visibility for Arkansas State Men’s Basketball and Ryan Pannone’s arrival.
The posts generated thousands of engagements, notably over 5,100 Twitter engagements and 5,400+ Instagram interactions.
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Flagship Post ("New Chapter") led engagement across all platforms, setting a strong tone for the announcement.
Video content significantly enhanced Facebook and Instagram performance, leveraging strong emotional storytelling.
Creative series (e.g., Meet & Greet, Staff Reactions) kept momentum building, with multiple posts topping 400+ engagements each.
Audience Engagement: High detail expands, profile visits, and link clicks across Twitter; high shares and saves across Instagram.
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Unified Visual Identity: Your graphics and video direction created a consistent, professional rollout that elevated the excitement and professionalism of the announcement.
Cross-Platform Success: The consistent presence across Twitter, Instagram, and Facebook maximized audience touchpoints, boosting total exposure dramatically.
Storytelling: Using multiple content pieces (press conference, meet & greet, social reactions) kept the momentum alive across several days instead of a one-time post.
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The Ryan Pannone introduction campaign successfully generated widespread excitement and visibility for Arkansas State Men’s Basketball. With strategic creative execution and platform-specific content, we positioned the program’s new chapter with energy, professionalism, and strong fan engagement.
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The flagship post — "Ryan Pannone: New Chapter" — alone delivered 153,000 impressions, 2,229 engagements, and 700 detail expands.
Fans heavily engaged with key moments like the "Ready to Work" and "Da Da Da, Da Da Da" posts, each driving 400+ engagements and significant profile traffic.
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The Instagram announcement post hit 64,726 views with 1,450 interactions and 47824 accounts reached — a powerful boost in brand exposure.
Across all Pannone-related posts, the Instagram campaign reached over 92,000 unique accounts, reinforcing strong fan interest and shareability (over 400 shares).
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Facebook video content was a major force — the "New Chapter" video earned 90,991 views and 749 interactions.
Collectively, Pannone content drove over 202,000 Facebook video views and 2,100+ interactions, underlining the platform's strong role in reach and community buzz.
We increased Red Wolves Foundation (RWF) social media engagement by 113% across X (formerly Twitter), Facebook, and Instagram through a strategic focus on consistent, creative, and compelling content. By establishing a regular posting cadence, developing a content calendar around key fundraising initiatives and donor experiences, and incorporating dynamic visuals and storytelling, we were able to significantly grow our audience and deepen our connection with existing supporters.
Specifically, our Instagram following grew by an astounding 720%, increasing from just 81 followers to 664. We prioritized authentic engagement by highlighting donor impact stories, behind-the-scenes access, and exclusive event coverage, helping humanize the Foundation’s mission and strengthen emotional ties with our audience. In addition, we leaned into interactive elements like polls, giveaways, and live Q&A sessions to foster two-way communication and make our platforms a true community for Red Wolves supporters. This comprehensive approach not only drove a dramatic uptick in likes, shares, and comments but also expanded our overall reach, helping to strengthen the Red Wolves Foundation brand and cultivate a more engaged and invested donor base.
