ASSISTANT AD, EXTERNAL ENGAGEMENT & DONOR EXPERIENCE, ARKANSAS STATE

  • Provide strategic leadership for the Red Wolves Foundation’s revenue-generating initiatives, planning and executing high-profile events to enhance donor engagement and philanthropic support.

  • Oversee and drive the Red Wolves Foundation’s communications and digital strategy, ensuring consistent brand messaging across all platforms and channels.

  • Achieved a 300% increase in net revenue for the 2024 football preseason banquet and doubled revenue for the men’s basketball banquet through strategic event planning, sponsorship acquisition, and donor cultivation.

  • Revitalized donor engagement programming, leading to a 159% growth in Coaches’ Caravan attendance and enhanced alumni and community relations.

  • Directed a comprehensive social media growth strategy, resulting in a 113% increase in engagement across X (formerly Twitter), Facebook, and Instagram, strengthening the Foundation’s digital presence.

  • Raised over $340,000 for the Impackt Club athletics collective by designing and executing targeted digital marketing and advertising campaigns.

  • Collaborated with Athletics Development, Marketing, and Communications leadership to align fundraising, marketing, and stewardship efforts with department-wide goals.

  • Implemented data-driven analysis of event performance, digital metrics, and fundraising outcomes to optimize strategy, inform future campaigns, and drive continuous improvement.

ASSOC. DIRECTOR OF STRATEGIC COMMUNICATIONS, MOUNTAIN WEST CONFERENCE

  • Led communications efforts as the primary media contact for five sports (men’s and women’s tennis, women’s basketball, men’s and women’s swimming and diving, and softball), managing media relations, content creation, and event reporting to enhance visibility for student-athletes and programs.

  • Directed digital content strategy across Twitter, Facebook, Instagram, and TikTok, strengthening the Mountain West brand voice and achieving a 130% increase in social media engagement and following within six months.

  • Produced NCAA-compliant content and reporting, ensuring accurate, timely dissemination of conference information to national audiences and stakeholders.

  • Developed short-form video content and dynamic visual storytelling, driving significant growth across emerging platforms (TikTok, X) and aligning with modern fan engagement trends.

  • Designed branded merchandise for over 17 Mountain West Championship events, enhancing the in-person fan experience and increasing brand recognition at conference tournaments.

  • Collaborated with head coaches and athletic department staff to evaluate communication needs, strengthen promotional strategies, and execute unified storytelling campaigns across all Mountain West programs.

  • Contributed to conference-wide social media initiatives by developing innovative campaigns and live event coverage strategies that elevated conference championship experiences and increased fan engagement.

  • Boosted Mountain West TikTok and X audiences by 130% through targeted short-form video initiatives.

  • Designed and launched merchandise collections for 17+ championship events, strengthening brand loyalty and fan engagement.

  • Delivered NCAA reporting and compliance documentation ahead of schedule for all assigned sports.

ASST. DIRECTOR OF COMMUNICATIONS, SUN BELT CONFERENCE

  • Directed digital media strategy across four sports programs, boosting overall engagement by 25% and driving integrated storytelling campaigns to strengthen brand presence.

  • Oversaw conference-wide social media operations, achieving 50.4% follower growth, a 49.6% increase in impressions, and a 117% rise in link clicks in a single year through targeted content development and platform optimization.

  • Revamped and relaunched the Sun Belt Conference brand identity, modernizing logos and marks to elevate national visibility and consistency across digital and broadcast platforms.

  • Championed student-athlete initiatives in partnership with the SAAC, launching high-impact programs such as "Life After Sport" and the "Be The Change" campaign.

  • Developed and executed a two-year strategic communications plan for the Sun Belt Mental Health Initiative, driving conference-wide awareness and support for student-athlete wellness.

  • Led full digital rebrand of the Sun Belt Conference, enhancing national brand positioning and institutional alignment.

  • Delivered over 50% growth in digital audiences and engagement through data-driven content and storytelling strategies.

  • Positioned the league as a leader in student-athlete support through high-profile wellness and social impact campaigns.

ASST. DIRECTOR FOR MEDIA RELATIONS, ARKANSAS STATE UNIVERSITY

  • Coordinated communications efforts for three varsity sports, collaborating closely with marketing and creative teams to increase overall brand visibility by 30% through strategic storytelling and promotional campaigns.

  • Led digital brand engagement efforts for A-State Baseball, achieving a 112% increase in audience engagement across Instagram and Twitter through targeted content strategies and platform optimization.

  • Developed and managed digital content for the official A-State Athletics website, including game recaps, feature stories, player profiles, and real-time updates to enhance fan experience and drive traffic.

  • Built strong relationships with local media outlets, increasing community engagement and media coverage through proactive outreach, regular story pitching, and coordinated scheduling of player and coach interviews.

  • Collaborated cross-functionally with marketing, creative services, and athletic departments to ensure brand consistency and maximize exposure for athletic programs across multiple platforms.

  • Drove 112% growth in A-State Baseball’s social media engagement through innovative content strategies and targeted digital campaigns.

  • Increased overall program visibility by 30% by aligning communications strategies with marketing initiatives and media outreach.

  • Strengthened community ties and enhanced public relations through sustained collaboration with local media.

RECRUITING ASSISTANT, ARKANSAS STATE FOOTBALL

  • Supported daily football recruiting operations by coordinating official and unofficial visit logistics, managing recruiting communications, overseeing physical and digital mailers, and serving as a key point of contact for prospective student-athlete inquiries.

  • Assisted in the strategic planning and execution of multi-year recruiting initiatives and events, contributing to the development of comprehensive recruiting calendars and prospect engagement strategies.

  • Designed and produced innovative recruiting materials — both digital and physical — to elevate A-State Football’s brand across social media platforms and enhance national visibility.

  • Contributed operational support to nationally recognized recruiting success, helping Arkansas State secure:

    • No. 1 recruiting classes in the Sun Belt Conference (2015 and 2018, per Rivals and 247Sports)

    • Top-2 class rankings in 2015, 2016, and 2017 (Rivals)

    • Top-5 class finishes consistently across multiple recruiting cycles

  • Played an integral operational role in Arkansas State’s on-field success, including four consecutive bowl appearances (2015 New Orleans Bowl, 2016 Cure Bowl, 2017 Camellia Bowl, and 2018 Arizona Bowl) and back-to-back Sun Belt Conference Championships in 2015 and 2016.